It’s not April Fool’s Day so it must be true. Sky News reports that Hovis have launched bread without crusts! They have given this innovation the rather Ronseal-esque title of Hovis Invisble Crust.

Apparently it has taken all their 125 years baking experience and 2 years of development to make this breakthrough. The alleged 35% of Mothers who waste their time chopping off the crusts for their fussy darlings must be ecstatic about their new found freedom.

Thanks to Justin for letting me know about this important development. Being a freak, the crust is the only part I really like. So I’m holding out for Hovis Just Crust or Hovis Invisible Middle

This entry was posted on Tuesday, August 9th, 2005 at 1:26 pm and is filed under pick n mix. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.